What is Googlebot? - google agent - sakibtechtips

What‌ ‌is‌ ‌Googlebot?‌ 
 
Have‌ ‌you‌ ‌ever‌ ‌heard‌ ‌of‌ ‌Googlebot‌ ‌or‌ ‌maybe‌ ‌the‌ ‌Google‌ ‌index?‌ ‌I‌ ‌will‌ ‌never‌ ‌forget.‌ ‌One‌ ‌of...‌ ‌One‌of‌ ‌the‌ ‌jobs‌ ‌that‌ ‌I‌ ‌won‌ ‌over‌ ‌another‌ ‌web‌ ‌developer‌ ‌is‌ ‌called‌ ‌the‌ ‌Google‌ ‌algorithm.‌ ‌Kind‌ ‌of‌ ‌like‌ 
alka-seltzer?‌ ‌Anyway,‌ ‌it's‌ ‌the‌ ‌algorithm.‌ ‌And‌ ‌a‌ ‌lot‌ ‌of‌ ‌business‌ ‌owners‌ ‌are‌ ‌just‌ ‌frustrated,‌ ‌right?‌ 
Because‌ ‌I‌ ‌don't‌ ‌get‌ ‌it.‌ ‌In‌ ‌this‌ ‌article,‌ ‌we're‌ ‌really‌ ‌going‌ ‌to‌ ‌deep‌ ‌dive‌ ‌into‌ ‌Googlebot‌ ‌and‌ ‌we're‌ going‌ ‌to‌ ‌talk‌ ‌to‌ ‌how‌ ‌to‌ ‌demystify‌ ‌it‌ ‌so‌ ‌that‌ ‌it‌ ‌makes‌ ‌a‌ ‌difference‌ ‌to‌ ‌your‌ ‌bottom‌ ‌line.‌ 


 
So,‌ ‌let's‌ ‌talk‌ ‌about‌ ‌Googlebot‌ ‌also‌ ‌called‌ ‌the‌ ‌Google‌ ‌algorithm.‌ ‌Maybe‌ ‌you've‌ ‌heard‌ ‌spiders‌ ‌or‌ web‌ ‌crawler.‌ ‌I‌ ‌was‌ ‌a‌ ‌kind‌ ‌of‌ ‌funny‌ ‌spiders.‌ ‌You‌ ‌know‌ ‌they‌ ‌visit‌ ‌your‌ ‌web‌ ‌pages.‌ ‌They‌ ‌index‌ ‌your‌ 
site‌ ‌and‌ ‌it's‌ ‌all‌ ‌the‌ ‌same‌ ‌thing.‌ ‌So‌ ‌let's‌ ‌talk‌ ‌a‌ ‌little‌ ‌bit‌ ‌just‌ ‌quickly‌ ‌about‌ ‌what‌ ‌is‌ ‌Googlebot,‌ ‌right?‌ 
What‌ ‌is‌ ‌the‌ ‌Google‌ ‌algorithm?.‌ ‌The‌ ‌algorithm‌ ‌is‌ ‌a‌ ‌formula,‌ ‌okay?‌ ‌So‌ ‌think‌ ‌back‌ ‌to‌ ‌college‌ ‌or‌ 
maybe‌ ‌even‌ ‌high‌ ‌school.‌ ‌Remember‌ ‌the‌ ‌library?‌ ‌There‌ ‌was‌ ‌a‌ ‌Dewey‌ ‌Decimal‌ ‌System.‌ ‌Maybe‌ 
some‌ ‌of‌ ‌you‌ ‌are‌ ‌too‌ ‌young‌ ‌and‌ ‌you‌ ‌can‌ ‌just‌ ‌kind‌ ‌of‌ ‌zone‌ ‌out‌ ‌right‌ ‌now.‌ ‌But‌ ‌if‌ ‌you‌ ‌remember‌ ‌the‌ 
Dewey‌ ‌Decimal‌ ‌System,‌ ‌ever‌ ‌you‌ ‌went‌ ‌into‌ ‌the‌ ‌library‌ ‌you‌ ‌pulled‌ ‌out‌ ‌the‌ ‌card‌ ‌catalog.‌ ‌You‌ ‌went‌ through‌ ‌the‌ ‌cards‌ ‌and‌ ‌you‌ ‌found‌ ‌that‌ ‌thing.‌ 
 
How‌ ‌Google‌ ‌Was‌ ‌born?‌ 

Well,‌ ‌Google‌ ‌was‌ ‌founded‌ ‌at‌ ‌Stanford,‌ ‌okay?‌ ‌So,‌ ‌Larry‌ ‌Page‌ ‌and‌ ‌Sergey‌ ‌Brin,‌ ‌they‌ ‌were‌ 
finishing‌ ‌up‌ ‌their‌ ‌doctoral‌ ‌work‌ ‌and‌ ‌they‌ ‌said,‌ ‌"Look,‌ ‌we're‌ ‌going‌ ‌to‌ ‌build‌ ‌something‌ ‌that‌ ‌indexes‌ 
all‌ ‌the‌ ‌professorship‌ ‌content.‌ ‌So‌ ‌the‌ ‌professors,‌ ‌the‌ ‌students,‌ ‌think‌ ‌about‌ ‌the‌ ‌vacuum‌ ‌of‌ ‌content‌ 
that‌ ‌was‌ ‌built‌ ‌every‌ ‌day.‌ ‌Research,‌ ‌studies,‌ ‌stats,‌ ‌information‌ ‌and‌ ‌it‌ ‌never‌ ‌made‌ ‌it‌ ‌to‌ ‌the‌ ‌library.‌ 
So‌ ‌what‌ ‌happened‌ ‌to‌ ‌all‌ ‌that‌ ‌amazing‌ ‌Stanford‌ ‌content?‌ ‌It‌ ‌just‌ ‌poof!‌ ‌Disappeared."‌ ‌So‌ ‌Larry‌ 
and‌ ‌Sergey‌ ‌said,‌ ‌we're‌ ‌going‌ ‌to‌ ‌build‌ ‌a‌ ‌database.‌ ‌That's‌ ‌going‌ ‌to‌ ‌index‌ ‌and‌ ‌archive‌ ‌all‌ ‌the‌ 
content‌ ‌on‌ ‌the‌ ‌Stanford‌ ‌campus.‌ ‌And‌ ‌this‌ ‌is‌ ‌how‌ ‌Google‌ ‌was‌ ‌born.‌ ‌And‌ ‌what‌ ‌we‌ ‌know‌ ‌today‌ ‌is‌ 
this‌ ‌massive‌ ‌algorithm‌ ‌over‌ ‌200‌ ‌different‌ ‌elements‌ ‌to‌ ‌the‌ ‌Google‌ ‌algorithm.‌ ‌So‌ ‌you're‌ ‌like‌ ‌whoo!‌ 
I‌ ‌don't‌ ‌have‌ ‌time‌ ‌for‌ ‌that.‌ ‌And‌ ‌quite‌ ‌frankly,‌ ‌neither‌ ‌do‌ ‌I.‌ ‌But‌ ‌here's‌ ‌the‌ ‌cool‌ ‌part.‌ 
  
It's‌ ‌about‌ ‌the‌ ‌humans‌ ‌and‌ ‌not‌ ‌about‌ ‌the‌ ‌robot.‌ ‌Think‌ ‌about‌ ‌it.‌ ‌I‌ ‌spent‌ ‌years.‌ ‌I‌ ‌worked‌ ‌for‌ ‌Yahoo‌ 
for‌ ‌many‌ ‌years.‌ ‌Worked‌ ‌with‌ ‌million-dollar‌ ‌advertisers‌ ‌at‌ ‌Yahoo.‌ ‌We‌ ‌would‌ ‌go‌ ‌to‌ ‌search‌ 
marketing‌ ‌conferences‌ ‌and‌ ‌we'd‌ ‌all‌ ‌sit‌ ‌down‌ ‌and‌ ‌we‌ ‌would‌ ‌literally‌ ‌talk‌ ‌about‌ ‌every‌ ‌line‌ ‌of‌ ‌the‌ 
Google‌ ‌algorithm‌ ‌that‌ ‌we‌ ‌knew.‌ ‌Yes,‌ ‌this‌ ‌is‌ ‌the‌ ‌kind‌ ‌of‌ ‌geek‌ ‌that‌ ‌I‌ ‌used‌ ‌to‌ ‌be.‌ ‌We‌ ‌thought‌ ‌that‌ 
was‌ ‌interesting.‌ ‌Well,‌ ‌it‌ ‌was‌ ‌interesting‌ ‌but‌ ‌the‌ ‌longer‌ ‌I‌ ‌was‌ ‌in‌ ‌that‌ ‌business‌ ‌the‌ ‌more‌ ‌I‌ ‌realized‌ 
that‌ ‌it‌ ‌was‌ ‌less‌ ‌about‌ ‌the‌ ‌Google‌ ‌algorithm‌ ‌and‌ ‌all‌ ‌about‌ ‌the‌ ‌human‌ ‌experience.‌ ‌It's‌ ‌about‌ ‌them.‌ 
It's‌ ‌not‌ ‌about‌ ‌you.‌ ‌it's‌ ‌about‌ ‌what‌ ‌they‌ ‌want‌ ‌when‌ ‌they‌ ‌search.‌ ‌So‌ ‌we‌ ‌call‌ ‌it‌ ‌the‌ ‌wee-wee-wee,‌ 
all‌ ‌the‌ ‌way‌ ‌home.‌ 

How‌ ‌Googlebots‌ ‌crawls‌ ‌and‌ ‌indexes‌ 
 
Here’s‌ ‌what‌ ‌we‌ ‌do‌ ‌and‌ ‌here's‌ ‌where‌ ‌we‌ ‌go‌ ‌and‌ ‌here's‌ ‌how‌ ‌you‌ ‌hire‌ ‌us‌ ‌and‌ ‌here's‌ ‌how‌ ‌great‌ ‌we‌are.‌ ‌You‌ ‌know‌ ‌websites‌ ‌are‌ ‌built‌ ‌like‌ ‌resumes,‌ ‌internal‌ ‌linking‌ ‌and‌ ‌they're‌ ‌meant‌ ‌to‌ ‌be‌ ‌thought‌ leadership‌ ‌platforms.‌ ‌Remember,‌ ‌if‌ ‌you're‌ ‌a‌ ‌Stanford‌ ‌professor‌ ‌in‌ ‌your‌ ‌respective‌ ‌niche‌ ‌then‌ 
you‌ ‌know‌ ‌your‌ ‌stuff.‌ ‌You‌ ‌are‌ ‌current‌ ‌and‌ ‌your‌ ‌website‌ ‌is‌ ‌current.‌ ‌You‌ ‌blog‌ ‌because‌ ‌you‌ ‌want‌ ‌to‌ 
prove‌ ‌to‌ ‌Googlebot‌ ‌that‌ ‌you‌ ‌are‌ ‌on‌ ‌your‌ ‌A-game.‌ ‌You're‌ ‌a‌ ‌Stanford‌ ‌professor‌ ‌in‌ ‌your‌ ‌field‌ ‌and‌ 
you‌ ‌are‌ ‌doing‌ ‌research.‌ ‌You‌ ‌have‌ ‌stats.‌ ‌You're‌ ‌going‌ ‌to‌ ‌conferences.‌ ‌These‌ ‌are‌ ‌the‌ ‌kinds‌ ‌of‌ 
things‌ ‌that‌ ‌make‌ ‌your‌ ‌website‌ ‌findable.‌ ‌So‌ ‌when‌ ‌Googlebot‌ ‌comes,‌ ‌it's‌ ‌trying‌ ‌to‌ ‌say,‌ ‌Hey,‌ ‌what‌ 
kind‌ ‌of‌ ‌professor‌ ‌are‌ ‌you?‌ ‌Now‌ ‌I‌ ‌have‌ ‌to‌ ‌prove‌ ‌it‌ ‌to‌ ‌Google.‌ ‌So‌ ‌the‌ ‌first‌ ‌thing‌ ‌I‌ ‌have‌ ‌to‌ ‌prove‌ ‌too‌ 
is‌ ‌I‌ ‌have‌ ‌a‌ ‌tight,‌ ‌technically‌ ‌sound‌ ‌website.‌ 


 
I‌ ‌want‌ ‌you‌ ‌to‌ ‌go‌ ‌to‌ ‌a‌ ‌website‌ ‌called‌ ‌‌marketinggreater.com‌.‌ ‌Now,‌ ‌this‌ ‌tool‌ ‌is‌ ‌going‌ ‌to‌ ‌let‌ ‌you‌ ‌put‌ 
in‌ ‌your‌ ‌website‌ ‌address.‌ ‌You‌ ‌don't‌ ‌have‌ ‌to‌ ‌put‌ ‌your‌ ‌email‌ ‌address‌ ‌unless‌ ‌you‌ ‌want‌ ‌to‌ ‌be‌ ‌on‌ ‌hub‌ 
spots‌ ‌mailing‌ ‌lists‌ ‌for‌ ‌the‌ ‌rest‌ ‌of‌ ‌eternity‌ ‌and‌ ‌then‌ ‌it's‌ ‌going‌ ‌to‌ ‌run‌ ‌a‌ ‌technical‌ ‌report‌ ‌and‌ ‌it's‌ 
going‌ ‌to‌ ‌give‌ ‌you‌ ‌very‌ ‌finite‌ ‌things‌ ‌that‌ ‌you‌ ‌can‌ ‌do‌ ‌to‌ ‌tweak‌ ‌your‌ ‌website‌ ‌and‌ ‌a‌ ‌score.‌ ‌The‌ ‌first‌ 
thing‌ ‌I‌ ‌want‌ ‌you‌ ‌not‌ ‌to‌ ‌do‌ ‌is‌ ‌beat‌ ‌yourself‌ ‌up‌ ‌around‌ ‌that‌ ‌score.‌ ‌It‌ ‌might‌ ‌be‌ ‌40,‌ ‌it‌ ‌might‌ ‌be‌ ‌94.‌ 
But‌ ‌it‌ ‌tells‌ ‌you‌ ‌how‌ ‌tight‌ ‌my‌ ‌engine‌ ‌is.‌ 
 
Look,‌ ‌Google's‌ ‌not‌ ‌going‌ ‌to‌ ‌rank‌ ‌your‌ ‌website‌ ‌if‌ ‌the‌ ‌technical‌ ‌aspects‌ ‌of‌ ‌your‌ ‌site‌ ‌are‌ ‌not‌ ‌great.‌ 
It‌ ‌wants‌ ‌to‌ ‌make‌ ‌sure‌ ‌your‌ ‌engine‌ ‌is‌ ‌purring‌ ‌like‌ ‌a‌ ‌kitten.‌ ‌Now‌ ‌once‌ ‌the‌ ‌engine‌ ‌is‌ ‌taken‌ ‌care‌ ‌of,‌ 
then‌ ‌we‌ ‌can‌ ‌start‌ ‌worrying‌ ‌about‌ ‌our‌ ‌blogging.‌ ‌Now‌ ‌some‌ ‌of‌ ‌you‌ ‌I'm‌ ‌sure‌ ‌have‌ ‌heard‌ ‌about‌ 
blogging.‌ ‌I‌ ‌get‌ ‌lots‌ ‌of‌ ‌eye‌ ‌rolls.‌ ‌I‌ ‌talk‌ ‌about‌ ‌blogging,‌ ‌they're‌ ‌like,‌ ‌"I‌ ‌don't‌ ‌have‌ ‌time‌ ‌for‌ ‌that.‌ ‌I‌ ‌got‌ 
a‌ ‌guy‌ ‌for‌ ‌that."‌ ‌Here's‌ ‌the‌ ‌problem:‌ ‌remember‌ ‌Stanford‌ ‌professors‌ ‌publish.‌ ‌If‌ ‌they‌ ‌don't‌ ‌publish‌ 
they‌ ‌perish.‌ ‌

Now‌ ‌think‌ ‌about‌ ‌this‌ ‌for‌ ‌a‌ ‌minute.‌ ‌If‌ ‌that‌ ‌was‌ ‌the‌ ‌standard‌ ‌that‌ ‌Google‌ ‌set‌ ‌up‌ ‌as‌ ‌its‌ 
foundation,‌ ‌its‌ ‌algorithm,‌ ‌is‌ ‌to‌ ‌look‌ ‌at‌ ‌all‌ ‌the‌ ‌experts‌ ‌on‌ ‌the‌ ‌Internet.‌ ‌Which‌ ‌ones‌ ‌are‌ ‌the‌ 
Stanford‌ ‌professors‌ ‌and‌ ‌which‌ ‌ones‌ ‌are‌ ‌the‌ ‌posers?‌ ‌The‌ ‌posers‌ ‌don't‌ ‌blog.‌ ‌The‌ ‌posers‌ ‌don't‌ 
socially‌ ‌engage.‌ ‌If‌ ‌you're‌ ‌a‌ ‌professor‌ ‌on‌ ‌your‌ ‌A-game,‌ ‌you‌ ‌have‌ ‌a‌ ‌wonderful‌ ‌current‌ ‌site.‌ ‌that's‌ 
technically‌ ‌sound.‌ ‌You‌ ‌have‌ ‌a‌ ‌blog‌ ‌that‌ ‌is‌ ‌an‌ ‌ongoing‌ ‌commentary‌ ‌and‌ ‌research‌ ‌of‌ ‌your‌ ‌field‌ 
and‌ ‌of‌ ‌course‌ ‌then‌ ‌you‌ ‌take‌ ‌that‌ ‌blog‌ ‌and‌ ‌you‌ ‌share‌ ‌it‌ ‌to‌ ‌all‌ ‌of‌ ‌your‌ ‌social‌ ‌circles.‌ ‌So‌ ‌a‌ ‌social‌ 
circle‌ ‌in‌ ‌a‌ ‌university‌ ‌setting‌ ‌would‌ ‌be‌ ‌your‌ ‌peers.‌ ‌Other‌ ‌people‌ ‌who‌ ‌are‌ ‌validating‌ ‌that‌ ‌your‌ 
content‌ ‌on‌ ‌your‌ ‌blog‌ ‌is‌ ‌good‌ ‌stuff‌ ‌and‌ ‌they‌ ‌appreciate‌ ‌that.‌ ‌So‌ ‌as‌ ‌a‌ ‌business‌ ‌owner,‌ ‌we‌ ‌must‌ 
think‌ ‌about‌ ‌the‌ ‌fact‌ ‌that‌ ‌we‌ ‌are‌ ‌on‌ ‌our‌ ‌A-game.‌ ‌And‌ ‌if‌ ‌we're‌ ‌not‌ ‌blogging‌ ‌and‌ ‌we're‌ ‌not‌ ‌socially‌ 
engaged,‌ ‌think‌ ‌about‌ ‌would‌ ‌you‌ ‌put‌ ‌yourself‌ ‌on‌ ‌the‌ ‌first‌ ‌page‌ ‌of‌ ‌Google‌ ‌search‌ ‌results?‌ ‌If‌ ‌you‌ 
had‌ ‌not‌ ‌published‌ ‌anything‌ ‌for‌ ‌a‌ ‌year.‌ ‌

So‌ ‌what‌ ‌happens‌ ‌is‌ ‌when‌ ‌you‌ ‌launch‌ ‌a‌ ‌new‌ ‌website,‌ 
Google‌ ‌comes‌ ‌usually‌ ‌within‌ ‌24‌ ‌to‌ ‌48‌ ‌hours.‌ ‌Grabs‌ ‌all‌ ‌the‌ ‌content‌ ‌and‌ ‌says,‌ ‌"Awesome,‌ ‌you‌ have‌ ‌all‌ ‌this‌ ‌great‌ ‌content,‌ ‌oooh!‌ ‌It‌ ‌gets‌ ‌really‌ ‌excited.‌ ‌I‌ ‌make‌ ‌that‌ ‌up.‌ ‌But‌ ‌that's‌ ‌my‌ ‌own‌ ‌rail‌ ‌and‌ 
Google‌ ‌to‌ ‌ignore‌ ‌us.‌ ‌If‌ ‌we're‌ ‌on‌ ‌our‌ ‌game‌ ‌then‌ ‌we're‌ ‌blogging‌ ‌once‌ ‌a‌ ‌week‌ ‌minimum.‌ ‌We‌ ‌are‌ creating‌ ‌article‌ ‌like‌ ‌I'm‌ ‌doing‌ ‌here‌ ‌today.‌ ‌We‌ ‌are‌ ‌socializing‌ ‌those‌ ‌article.‌ ‌So,‌ ‌you've‌ ‌got‌ ‌to‌ ‌put‌ 
yourself‌ ‌in‌ ‌the‌ ‌Google‌ ‌BOTS‌ ‌shoes.‌ ‌And‌ ‌say,‌ ‌"If‌ ‌I‌ ‌was‌ ‌looking‌ ‌at‌ ‌myself‌ ‌from‌ ‌the‌ ‌outside‌ ‌in‌ ‌as‌ ‌a‌ 
bystander‌ ‌coming‌ ‌and‌ ‌walking‌ ‌by‌ ‌your‌ ‌website,‌ ‌either‌ ‌cobwebs‌ ‌in‌ ‌the‌ ‌window,‌ ‌right?"‌ 
  
So,‌ ‌I‌ ‌want‌ ‌you‌ ‌to‌ ‌try‌ ‌to‌ ‌start‌ ‌looking‌ ‌like‌ ‌a‌ ‌Stanford‌ ‌professor‌ ‌on‌ ‌your‌ ‌own‌ ‌knee.‌ ‌That‌ ‌means‌ 
you‌ ‌need‌ ‌to‌ ‌have‌ ‌a‌ ‌nice‌ ‌good‌ ‌well-programmed‌ ‌website.‌ ‌It's‌ ‌got‌ ‌to‌ ‌look‌ ‌great‌ ‌clearly.‌ ‌But‌ ‌it‌ ‌has‌ 
to‌ ‌have‌ ‌a‌ ‌member‌ ‌that‌ ‌the‌ ‌engine‌ ‌has‌ ‌to‌ ‌be‌ ‌well‌ ‌oiled.‌ ‌So,‌ ‌run‌ ‌that‌ ‌marketing‌ ‌‌grater.com‌‌ ‌score‌ 
and‌ ‌fix‌ ‌the‌ ‌red‌ ‌if‌ ‌that‌ ‌will‌ ‌show‌ ‌up‌ ‌in‌ ‌that‌ ‌report.‌ 


 
The‌ ‌next‌ ‌thing‌ ‌I‌ ‌need‌ ‌you‌ ‌to‌ ‌do‌ ‌is‌ ‌to‌ ‌sit‌ ‌down‌ ‌with‌ ‌your‌ ‌team‌ ‌or‌ ‌hire‌ ‌a‌ ‌Content‌ ‌writer‌ ‌and‌ ‌start‌ 
writing.‌ ‌The‌ ‌blog‌ ‌part‌ ‌of‌ ‌it.‌ ‌Remember,‌ ‌that's‌ ‌the‌ ‌ongoing‌ ‌juice‌ ‌if‌ ‌you‌ ‌will.‌ ‌Google‌ ‌is‌ ‌a‌ ‌voracious‌ 
search‌ ‌engine.‌ ‌I‌ ‌always‌ ‌think‌ ‌about‌ ‌it‌ ‌as‌ ‌snacking‌ ‌Google.‌ ‌Who‌ ‌is‌ ‌it‌ ‌good,‌ ‌good‌ ‌girl?‌ ‌Who‌ ‌is‌ ‌a‌ 
good‌ ‌boy?‌ ‌Right?‌ ‌You‌ ‌just‌ ‌kind‌ ‌of‌ ‌keep‌ ‌throwing‌ ‌those‌ ‌Scooby‌ ‌Snacks‌ ‌at‌ ‌it.‌ ‌So‌ ‌it‌ ‌keeps‌ ‌coming‌ 
back.‌ ‌And‌ ‌if‌ ‌you‌ ‌don't‌ ‌Scooby‌ ‌Snack,‌ ‌it's‌ ‌not‌ ‌going‌ ‌to‌ ‌keep‌ ‌coming‌ ‌back.‌ ‌And‌ ‌so‌ ‌you‌ ‌slowly‌ 
become‌ ‌an‌ ‌out-of-date‌ ‌professor‌ ‌over‌ ‌time‌ ‌because‌ ‌you‌ ‌just‌ ‌launched‌ ‌your‌ ‌site‌ ‌but‌ ‌you're‌ ‌not‌ 
committed‌ ‌to‌ ‌ongoing‌ ‌content‌ ‌development.‌ ‌And‌ ‌press‌ ‌meet‌ ‌Google‌ ‌is‌ ‌not‌ ‌going‌ ‌to‌ ‌give‌ ‌you.‌  
 
There‌ ‌are‌ ‌only‌ ‌10‌ ‌results‌ ‌on‌ ‌that‌ ‌page.‌ ‌It‌ ‌is‌ ‌not‌ ‌going‌ ‌to‌ ‌give‌ ‌that‌ ‌to‌ ‌you‌ ‌if‌ ‌you're‌ ‌not‌ ‌committed‌ 
to‌ ‌being‌ ‌up-to-date‌ ‌and‌ ‌on‌ ‌your‌ ‌A-game.‌ ‌Finally,‌ ‌I‌ ‌may‌ ‌get‌ ‌some‌ ‌eye‌ ‌rolls‌ ‌here‌ ‌but‌ ‌social‌ 
media.‌ ‌You...‌ ‌I‌ ‌have‌ ‌heard‌ ‌a‌ ‌thousand‌ ‌times‌ ‌from‌ ‌CEOs‌ ‌all‌ ‌over‌ ‌the‌ ‌country‌ ‌that‌ ‌we‌ ‌don't‌ ‌get‌ 
business‌ ‌that‌ ‌way.‌ ‌If‌ ‌I‌ ‌had‌ ‌a‌ ‌buck.‌ ‌For‌ ‌every‌ ‌time‌ ‌I‌ ‌heard‌ ‌that‌ ‌I‌ ‌probably‌ ‌wouldn't‌ ‌need‌ ‌to‌ ‌be‌ 
making‌ ‌articles.‌ ‌But‌ ‌everyone‌ ‌says‌ ‌it‌ ‌and‌ ‌I‌ ‌think‌ ‌a‌ ‌lot‌ ‌of‌ ‌businesses‌ ‌have‌ ‌gotten‌ ‌their‌ ‌business‌ 
historically‌ ‌from‌ ‌word‌ ‌of‌ ‌mouth.‌ ‌Which‌ ‌is‌ ‌great.‌ ‌I‌ ‌love‌ ‌word‌ ‌of‌ ‌mouth.‌ ‌However,‌ ‌over‌ ‌80%‌ ‌of‌ 
word-of-mouth‌ ‌will‌ ‌go‌ ‌and‌ ‌Google‌ ‌you.‌  
 
So,‌ ‌first‌ ‌of‌ ‌all,‌ ‌they're‌ ‌going‌ ‌to‌ ‌check‌ ‌you‌ ‌out.‌ ‌Are‌ ‌you‌ ‌working‌ ‌in‌ ‌your‌ ‌mom's‌ ‌basement‌ ‌and‌ 
your‌ ‌slippers‌ ‌or‌ ‌are‌ ‌you‌ ‌actually‌ ‌a‌ ‌company‌ ‌that‌ ‌I‌ ‌can‌ ‌trust?‌ ‌The‌ ‌website‌ ‌speaks‌ ‌volumes‌ ‌to‌ 
that.‌ ‌It‌ ‌also‌ ‌speaks‌ ‌to‌ ‌your‌ ‌hiring‌ ‌and‌ ‌firing‌ ‌practices.‌ ‌You‌ ‌know,‌ ‌what‌ ‌people‌ ‌are‌ ‌looking‌ ‌for‌ ‌jobs‌ 
today,‌ ‌they're‌ ‌going‌ ‌to‌ ‌go‌ ‌to‌ ‌the‌ ‌website‌ ‌and‌ ‌see‌ ‌if‌ ‌you‌ ‌look‌ ‌fun.‌ ‌"Do‌ ‌I‌ ‌want‌ ‌to‌ ‌work‌ ‌there?‌ ‌Does‌ 
that‌ ‌look‌ ‌like‌ ‌a‌ ‌pool‌ ‌place?‌ ‌Can‌ ‌I‌ ‌really‌ ‌do‌ ‌a‌ ‌give-back‌ ‌there?"‌ ‌If‌ ‌it's‌ ‌a‌ ‌Dunder‌ ‌Mifflin,‌ ‌right?‌ ‌If‌ ‌it‌ 
looks‌ ‌like‌ ‌a‌ ‌place‌ ‌that's‌ ‌just‌ ‌like‌ ‌a‌ ‌cubicle‌ ‌farm‌ ‌and‌ ‌there‌ ‌are‌ ‌empty‌ ‌reception‌ ‌areas‌ ‌and‌ ‌empty‌ 
lunchrooms,‌ ‌nobody‌ ‌works‌ ‌there.‌ ‌Right?‌ ‌So,‌ ‌you‌ ‌have‌ ‌to‌ ‌think‌ ‌about,‌ ‌is‌ ‌your‌ ‌website‌ ‌the‌ ‌best‌ indicator‌ ‌of‌ ‌your‌ ‌professorship‌ ‌level‌ ‌content.‌ ‌So,‌ ‌let's‌ ‌recap‌ ‌your‌ ‌website.‌ ‌It's‌ ‌got‌ ‌to‌ ‌have‌ ‌a‌ ‌great‌ 
engine‌ ‌and‌ ‌run‌ ‌that‌ ‌marketing‌ ‌greater‌ ‌score.‌  
 
Number‌ ‌2,‌ ‌make‌ ‌sure‌ ‌you're‌ ‌blogging.‌ ‌If‌ ‌you‌ ‌can‌ ‌only‌ ‌do‌ ‌it‌ ‌once‌ ‌a‌ ‌month,‌ ‌I'm‌ ‌thrilled.‌ ‌Blog.‌ 
Remember,‌ ‌blogs‌ ‌are‌ ‌on‌ ‌an‌ ‌RSS‌ ‌feed.‌ ‌That‌ ‌means‌ ‌that‌ ‌people‌ ‌can‌ ‌subscribe‌ ‌to‌ ‌it.‌ ‌So,‌ ‌it's‌ 
different‌ ‌from‌ ‌a‌ ‌page‌ ‌on‌ ‌your‌ ‌website‌ ‌because‌ ‌it‌ ‌is‌ ‌never‌ ‌evolving.‌ ‌And‌ ‌people‌ ‌can‌ ‌subscribe‌ ‌to‌ 
it‌ ‌so‌ ‌Google‌ ‌gives‌ ‌a‌ ‌tremendous‌ ‌amount‌ ‌of‌ ‌value‌ ‌and‌ ‌credibility‌ ‌to‌ ‌the‌ ‌blogs.‌ ‌Googlebot‌ ‌loves‌ 
blogs.‌ 

‌I‌ ‌think‌ ‌about‌ ‌it‌ ‌like‌ ‌a‌ ‌newsfeed.‌ ‌It's‌ ‌like‌ ‌a‌ ‌CNN‌ ‌news‌ ‌feed‌ ‌for‌ ‌your‌ ‌business.‌ ‌Of‌ ‌course,‌ ‌it‌ 
expects‌ ‌the‌ ‌newsfeed‌ ‌to‌ ‌keep‌ ‌updating‌ ‌and‌ ‌have‌ ‌the‌ ‌most‌ ‌current‌ ‌content.‌ ‌So‌ ‌please‌ ‌blog.‌ ‌Put‌ 
comments‌ ‌in‌ ‌the‌ ‌bottom.‌ ‌I'll‌ ‌keep‌ ‌it...‌ ‌I'll‌ ‌keep‌ ‌an‌ ‌eye‌ ‌out‌ ‌for‌ ‌them‌ ‌and‌ ‌make‌ ‌sure‌ ‌in‌ ‌those‌ 
comments.‌ ‌You're‌ ‌asking‌ ‌these‌ ‌specific‌ ‌questions.‌ ‌So,‌ ‌I‌ ‌will‌ ‌make‌ ‌sure‌ ‌to‌ ‌keep‌ ‌my‌ ‌eyes‌ ‌on‌ ‌it‌ 
and‌ ‌get‌ ‌your‌ ‌responses‌ ‌because‌ ‌I‌ ‌know‌ ‌a‌ ‌lot‌ ‌of‌ ‌people‌ ‌are‌ ‌like‌ ‌I‌ ‌just‌ ‌do‌ ‌not‌ ‌want‌ ‌to‌ ‌blog.‌ ‌I‌ ‌get‌ ‌it‌ 
but‌ ‌it's‌ ‌time‌ ‌you've‌ ‌heard‌ ‌about‌ ‌it‌ ‌long‌ ‌enough.‌ ‌Fine,‌ ‌social‌ ‌media‌ ‌is‌ ‌not‌ ‌just‌ ‌for‌ ‌kids.‌ ‌And‌ ‌I‌ ‌don't‌ 
care‌ ‌how‌ ‌old‌ ‌you‌ ‌are.‌ ‌Remember‌ ‌the‌ ‌Google‌ ‌standard‌ ‌is‌ ‌if‌ ‌you're‌ ‌going‌ ‌to‌ ‌be‌ ‌a‌ ‌professor.‌ ‌You‌ 
will‌ ‌get‌ ‌peer‌ ‌validation‌ ‌of‌ ‌your‌ ‌content.‌ ‌Peer‌ ‌validation‌ ‌is‌ ‌you‌.‌ 


 
3‌ ‌take‌ ‌your‌ ‌blog‌ ‌and‌ ‌you‌ ‌share‌ ‌it‌ ‌to‌ ‌all‌ ‌the‌ ‌social‌ ‌sites.‌ ‌Easy‌ ‌peasy.‌ ‌So,‌ ‌you‌ ‌as‌ ‌a‌ ‌thought‌ ‌leader,‌ 
as‌ ‌an‌ ‌expert‌ ‌as‌ ‌a‌ ‌CEO.‌ ‌Your‌ ‌job‌ ‌is‌ ‌to‌ ‌get‌ ‌what‌ ‌you‌ ‌know‌ ‌about‌ ‌your‌ ‌company,‌ ‌your‌ ‌institutional‌ 
knowledge‌ ‌into‌ ‌that‌ ‌blog.‌ ‌So,‌ ‌here's‌ ‌a...‌ ‌Here's‌ ‌a‌ ‌tip,‌ ‌grab‌ ‌your‌ ‌cell‌ ‌phone.‌ ‌There's‌ ‌a‌ ‌recorder‌ ‌on‌ 
there‌ ‌I'm‌ ‌pretty‌ ‌sure.‌ ‌And‌ ‌just‌ ‌put‌ ‌a‌ ‌sticky‌ ‌note‌ ‌in‌ ‌your‌ ‌car‌ ‌with‌ ‌2‌ ‌or‌ ‌3‌ ‌topics‌ ‌you‌ ‌want‌ ‌to‌ ‌blog‌ 
about.‌ ‌When‌ ‌you‌ ‌go‌ ‌in‌ ‌for‌ ‌your‌ ‌drive‌ ‌in‌ ‌the‌ ‌morning‌ ‌or‌ ‌your‌ ‌walk‌ ‌around‌ ‌your‌ ‌neighborhood‌ ‌with‌ 
your‌ ‌dog,‌ ‌dictate‌ ‌into‌ ‌your‌ ‌phone.‌ ‌Then‌ ‌after‌ ‌you‌ ‌dictate‌ ‌about‌ ‌that‌ ‌topic,‌ ‌you're‌ ‌going‌ ‌to‌ ‌upload‌ 
it‌ ‌to‌ ‌a‌ ‌transcription‌ ‌service‌ ‌like‌ ‌‌rev.com‌.‌ ‌Rev‌ ‌will‌ ‌transcribe‌ ‌that‌ ‌audio‌ ‌and‌ ‌it's‌ ‌like‌ ‌Christmas‌ morning.‌ ‌The‌ ‌next‌ ‌day‌ ‌you‌ ‌hit‌ ‌this‌ ‌blog‌ ‌shows‌ ‌up‌ ‌and‌ ‌you‌ ‌have‌ ‌someone‌ ‌else‌ ‌edit‌ ‌it‌ ‌someone‌ 
else‌ ‌post‌ ‌it‌ ‌and‌ ‌someone‌ ‌else‌ ‌put‌ ‌it‌ ‌on‌ ‌so.‌ ‌So,‌ ‌that‌ ‌you‌ ‌are‌ ‌putting‌ ‌your‌ ‌head‌ ‌around‌ ‌what's‌ 
most‌ ‌important‌ ‌is‌ ‌the‌ ‌content.‌ ‌You‌ ‌are‌ ‌the‌ ‌professor‌ ‌and‌ ‌then‌ ‌you've‌ ‌got‌ ‌people‌ ‌or‌ ‌you‌ ‌can‌ ‌hire‌ 
vendors‌ ‌to‌ ‌then‌ ‌distribute‌ ‌that‌ ‌content.‌  
 
So,‌ ‌remember,‌ ‌the‌ ‌Googlebot‌ ‌is‌ ‌google‌ ‌looking‌ ‌for‌ ‌Stanford‌ ‌professors.‌ ‌Professors‌ ‌that‌ ‌are‌ ‌on‌ 
their‌ ‌a-game.‌ ‌And‌ ‌when‌ ‌you‌ ‌think‌ ‌about‌ ‌the‌ ‌leaders‌  ‌in‌ ‌your‌ ‌perspective‌ ‌space,‌ ‌you'd‌ ‌need‌ ‌to‌ 
think‌ ‌about‌ ‌what‌ ‌they‌ ‌are‌ ‌doing‌ ‌to‌ ‌be‌ ‌professors‌ ‌in‌ ‌their‌ ‌own‌ ‌right.‌ ‌Look‌ ‌at‌ ‌competitor‌ ‌websites.‌ The‌ ‌competitors‌ ‌you‌ ‌see‌ ‌over‌ ‌and‌ ‌over‌ ‌accesses‌ ‌your‌ ‌site.‌ ‌They‌ ‌have‌ ‌the‌ ‌biggest‌ ‌booth‌ ‌at‌ ‌the‌ 
tradeshow.‌ ‌You‌ ‌know,‌ ‌think‌ ‌about‌ ‌the‌ ‌ones‌ ‌that‌ ‌are‌ ‌really‌ ‌killing‌ ‌it‌ ‌in‌ ‌your‌ ‌field.‌ ‌Take‌ ‌a‌ ‌look‌ ‌at‌ 
what‌ ‌they're‌ ‌doing.‌ ‌My‌ ‌guess‌ ‌is‌ ‌that‌ ‌they‌ ‌have‌ ‌a‌ ‌really‌ ‌dynamite‌ ‌website.‌ ‌They‌ ‌are‌ ‌blogging‌ ‌on‌ 
a‌ ‌weekly‌ ‌or‌ ‌daily‌ ‌basis.‌ ‌And‌ ‌they‌ ‌understand‌ ‌the‌ ‌ecosystem‌ ‌that‌ ‌is‌ ‌social‌ ‌media.‌ ‌Oh,‌ ‌I‌ ‌know.‌ 
That‌ ‌feels‌ ‌like‌ ‌a‌ ‌lot.‌ ‌But‌ ‌follow‌ ‌me‌ ‌and‌ ‌you'll‌ ‌be‌ ‌able‌ ‌to‌ ‌keep‌ ‌up.‌ ‌And‌ ‌it‌ ‌says‌ ‌little‌ ‌tiny‌ micro-lessons‌ ‌that‌ ‌as‌ ‌a‌ ‌CEO,‌ ‌expert,‌ ‌leader‌ ‌in‌ ‌your‌ ‌field.‌ ‌You‌ ‌know,‌ ‌it's‌ ‌a‌ ‌game‌ ‌of‌ ‌inches‌ ‌guys.‌ 
It's‌ ‌a‌ ‌little‌ ‌tiny‌ ‌inches‌ ‌and‌ ‌you‌ ‌have‌ ‌to‌ ‌keep‌ ‌moving‌ ‌toward‌ ‌that.‌ ‌Just‌ ‌like‌ ‌with‌ ‌any‌ ‌other‌ 
marketing.‌ ‌Think‌ ‌about‌ ‌what‌ ‌traditional‌ ‌marketing‌ ‌can‌ ‌you‌ ‌get‌ ‌rid‌ ‌of‌ ‌and‌ ‌how‌ ‌can‌ ‌you‌ ‌take‌ ‌that‌ 
and‌ ‌allocate‌ ‌it‌ ‌to‌ ‌being‌ ‌a‌ ‌Stanford‌ ‌professor‌ ‌in‌ ‌your‌ ‌field‌ ‌and‌ ‌the‌ ‌Google‌ ‌bot‌ ‌is‌ ‌going‌ ‌to‌ ‌love‌ 
you.‌

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  1. Really nice and interesting post. I was looking for this kind of information and enjoyed reading this one. Keep posting. Thanks for sharing.

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