Advantages and Disadvantages of Google AdWords

What is Google AdWords?

If you surf the Internet, you automatically come across Google AdWords, but often you don't even notice it. Google AdWords is a part of Google's advertising program that helps a website to be found better. This works through paid ads that give a website its big presence in the search ads within the search engine.

Advantages and Disadvantages of Google AdWords
Advantages and Disadvantages of Google AdWords

Many website operators already use Google AdWords intensively to be found better in the search results and to attract customers to their website. But what are the advantages and disadvantages of Google ads? The following gives you an overview of the advantages and disadvantages and how or whether you can use Google AdWords for your own success.


Advantages of Google AdWords

Place 1 in Google search results - ahead of all others, appear in the first place. A wish that Google AdWords can fulfill for you. Even if your website is usually not even on page 1 of the search results, with Google AdWords it appears immediately in pole position. Especially if your site is search engine optimized (What is search engine optimization?), but still brand new, it will take time to gain a good ranking. In this situation, Google AdWords can be particularly useful in getting visitors to the new page.

They're where you're looking for them. Your Google AdWords ads are precisely tailored to the users' search behavior thanks to the multifaceted setting options. This means that your ad will appear exactly where the potential customer is looking for you and your offer. The Google AdWords, for example, can also be restricted to a specific location, such as a city, a region or a country. Marketing experts speak of pull instead of push marketing.

Flexibility is an additional advantage that speaks for Google AdWords. Depending on the season, action or event calendar, you can place seasonal ads, advertise special events or promotions.

Before Google AdWords and Google Analytics, measurable advertising success was a dream come true. Today, however, success can be measured and constantly improved with the right know-how. Those who use Google AdWords together with Google Analytics will quickly find out through analysis and evaluation of the key figures where there is a need for optimization and how to win the website visitor as a customer.

You determine the budget for Google AdWords. Although the CLV (Customer Lifetime Value) plays an important role, anyone who knows how to evaluate this key figure can also determine exactly how much a click on their own search ad may cost.

Now is the right time to work with Google AdWords, as there are still many industries where Google ads are not yet used. As in the offline market, little competition means more attention and better prices.


Disadvantages of Google AdWords

Time and know-how are the be-all and end-all for success with Google AdWords. If you don't go deeper into the matter and place ads without evaluating the key figures, you will burn a lot of money in a short time. Especially if you rely on irrelevant keywords, do not use the keyword options and direct the wrong traffic to your website (users who are not interested in your offer).

Even if you don't pay enough attention to the ads, the CTR (Click Through Rate) is very low and the competition gets much more valuable traffic.

Costs vary from industry to industry. Depending on the competition, the costs per click (CPC) can be very high and the AdWords budget should be correspondingly reduced. An example of very high CPCs is the gambling sector. In order to get a price feeling for your own industry, it is advisable to deal with the key figures or ask an expert for advice.


Conclusion - advantages, and disadvantages of Google AdWords

Google AdWords can be a very efficient and innovative tool to win new customers and improve your presence on the Internet quickly and yet sustainably. The success of your ad is measurable and can be permanently optimized so that you achieve the best possible results depending on your budget.

Nevertheless, you should have the time and knowledge to take care of your ads and avoid "expensive dud bombs".

If you are interested in Google AdWords but don't have the time, we will be happy to create a tailor-made offer for you. We monitor and evaluate your Google advertisements for you and take care of the permanent optimization in order to achieve the highest possible success for you. Let us advise you now without obligation.

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2 Comments

  1. I had an amazing time reading all of these details about the advantages as well as disadvantages of Google Adwords Management. I personally think that everyone should be listing out all of their goals and in which time period they would like to achieve them all so that it becomes easy for them to plan their PPC strategies in best possible way. Personally, I would like to get the help from a professional team.

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